web design newcastle

Copywriting & Strategy

At Web Design Newcastle, we offer Copywriting and Strategy. Sometimes, it takes work to understand where to start with a website. You might have an idea in your head, but you need to figure out how to communicate it to the people building your website. That’s what we’re here for.

Copywriting & Strategy

Understand what makes you different from the competition

  • Understand what makes your website unique
  • Understand what makes you special
  • Understand what makes you stand out from the crowd

Know where you are now and where you want to be

  • Know where you are now.
  • Know what you want to achieve.
  • Know how you can get there.

It would help if you were specific about what you want to achieve and the actions that will help you.

Identify your goals, obstacles and opportunities to reach your goal(s)

Having a clear picture of what you want to achieve is essential. Do you need to:

Once you understand what you want, the next step is identifying whether or not there are any obstacles in your way of getting there. If there are, this could help you decide whether or not the goal is realistic or achievable. For example, suppose your business has provided excellent customer service for years but wants to improve this area even further. In that case, it may be worth considering hiring another member of staff who specialises in this area so that they can take over some of the responsibilities from other team members and free them from having sole responsibility for delivering excellent customer service.

Strategy

As you create your website, one of the most important things to consider is how your users will navigate it.

A well-structured site with good flow and straightforward navigation will make it much easier for them to find what they need.Leverage your strengths to overcome weaknesses

We all have strengths and weaknesses, but it’s important to know them so you can use them to your advantage. This principle applies to individuals, teams, businesses, and brands.

If you’re a good writer but struggle with design, hire someone who excels at that for your web development project in Newcastle. You should try to do only some things yourself when people are better than you at certain things! Suppose one of our clients is good at writing content for a website. In that case, we won’t advise them on how best to make their site look nice—we’ll tell them where we think their writing could be improved or how it could be structurally organised differently based on our years of experience working with clients’ needs (and what works best).

Identify how we help your customers and clients.

Our copywriters and strategists can help you by:

  • Writing your copy, including emails and landing pages, that communicate your product’s or service’s value.
  • Building a strategy for your business that helps with marketing, sales, website traffic and conversions.
  • Creating a website that will generate more leads for you.

    Research keywords that help us understand how users look for you.

    Keywords are the words that users type into search engines to find your website. They are also known as ‘search terms, ” search queries,’ or simply ‘keywords.’

    Keywords describe what you do and offer, what you provide to your clients, and how users look for you. They help us understand how users look for you so we can create content that will appeal to them and improve their experience on your site.

    Build a site navigation that will make it easier for users to find what they need.

    As you create your website, one of the most important things to consider is how your users will navigate it. If you have a well-structured site with good flow and straightforward navigation, then this will make it much easier for them to find what they need.

    To make sure that your site navigation works well for both new and returning visitors, here are some tips:

    • Have a clear structure in mind before you start building pages. This means knowing where each page fits about other pages on the site (for example home > about > contact)
    • Make sure each page has its unique purpose – don’t just group all the blog posts together under ‘blog’! Your goal should be that every page can stand alone as a standalone piece of content with an actionable call-to-action at the end (like “book now” or “get my free ebook”).
      Strategy and Copywriting

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      Copywriting

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      Strategy

      As you can see, there’s much to consider when planning your website. Whether you know where you want to go or need help getting there, we’re here to help! If you want more information on our services or want us to look at your site, don’t hesitate to contact us today for a free consultation.

      We offer website copywriting & strategy

      • We offer website copywriting & strategy.
      • We help you understand what makes you different from the competition.
      • We help you know where you are now and where you want to be.
      • We help you identify your goals, obstacles and opportunities to reach your goal(s)
      Web Design Newcastle
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      Privacy Overview

      This notice sets out the basis on which any personal data we collect from you or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your sensitive information and how we will deal with it. For the purposes of the Data Protection Act (‘the DPA’) and the EU General Data Protection Regulation (‘the GDPR’), sensitive information includes what is defined as your ‘personal data.

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      In this Privacy Notice, we seek to abide by the letter and spirit of the guidelines laid out by the UK Information Commissioner’s Office in the document ‘Privacy Notices, Transparency and Control’.

      Who We Are

      More formally, we are Web Design Newcastle a trading name of Nick Collins. Our usual place of business is at The Old Post Office, 5 Pink Lane, Newcastle upon Tyne, Tyne and Wear, NE1 5DW.

      We are registered with the Information Commissioners Office under registration number A8345143

      For the purposes of the DPA and in-line with the GDPR, Web Design Newcastle is the Data Controller.

      If you have any concerns about the way we use your information or any questions about this Privacy Notice, please let us know. We can be contacted via email at privacy@webdesignnewcastle.co.uk, or you can write to us at the address above.

      What we do with your information

      We will use your information to:

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      Send information about our Website and the services we provide by other means.

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      If you are an existing user of our Website prior to the date of this Notice then any communication will be delivered to you on the legal basis of legitimate interests unless you have expressly consented to our communication prior to the date of this notice or in the future.

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      Information we collect from you

      We will collect and process the following information about you:

      The information you give us – this is information about you that you give us by filling in forms on our Website or by corresponding with us by phone, email or otherwise. We only request from you the minimum data required for you to use our service.

      Information we collect about you – Whenever you visit our Website we will automatically collect the following information:

      technical information – including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

      information about your visit – this includes the full Uniform Resource Locators (URL), clickstream to, through and from our Website (including date and time), pages you have visited, page response times, download errors, length of visits to certain page and page interaction information (such as scrolling, clicks, and mouse-overs).

      Information we receive from other sources – This is information we receive about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data if we intend to share those data internally and combine it with data collected on this Website. We will also have told you for what purpose we will share and combine your data. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

      Where we hold and what we do with your information

      The information and content held on our Website is deployed geographically to maximise user experience. All information that could identify individuals within the European Union is processed exclusively within the European Union. We will never share your user information with third parties for promotional purposes.

      Our website is hosted by 20i who are contracted by us for the provision of technical services. We remain responsible at all times for the security of your information, but if you want to know more about how we interact with 20i you can view their Privacy Notice, amongst their other policies here.

      We work with Xero to process our invoices and for accountancy purposes. You can read more about Xero and how they handle your personal data by visiting their website here.

      We may also disclose your information to third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Notice.

      What we do to ensure the security of your personal information

      We take the security of your personal data very seriously. Our approach to information security is constantly evolving and continually reviewed.

      We have adopted industry best practices from both technological and business process perspectives in order to make the security of your data a key part of the way we do business.

      We have policies and practices in place that not only ensure our compliance under the DPA but also the GDPR, including training and adequate procedures put in place for any staff that handle or have access to sensitive information.

      Your rights regarding your personal information

      We may contact you via email with updates about the services that we offer or any changes that we have made to our Website.

      You can opt in or out at any time by clicking the ‘Unsubscribe’ link in our emails.

      Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates (including, but not limited to, websites on which our service may be advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we are not responsible or liable for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.

      Your Rights

      You have the right to find out about what information we hold about you. You can exercise that right by contacting us and we will send you any request for information in a suitable electronic form within 20 working days. To make a request for information please contact privacy@webdesignnewcastle.co.uk and a member of our team will be in touch.

      If your personal data is incorrect then you have the right to rectify this information and ensure that it is accurate and up to date. If your data is incorrect then please contact us at the email address above and a member of the team will rectify this on your behalf.

      You have the right ‘to be forgotten’ and to have your personal identifiable information permanently deleted from our systems. Again, if you would like to exercise this right then please contact us at privacy@webdesignnewcastle.co.uk.

      There will be no charge made for reasonable electronic access to your information, your right to rectification or for your right to be forgotten from our systems.

      How long we hold your information for

      At Web Design Newcastle we have procedures in place to regularly review every 6 months what personal data we hold. If you have not interacted with us or accessed our services during this or the subsequent period then we will delete your personal data from our systems, but will send you an email first informing you of our intention to do so. Of course, you have the right to forgotten at any point and can find out more about this in the ‘Access to Information’ section above.

      Changes to this Privacy Notice

      Any changes we may make to our Privacy Notice in the future will be posted on this page. The new terms may be displayed on-screen and you will be required to read and accept them to continue your use of our services.